PPWR is rewriting the rules of luxury packaging.

Sustainability isn't optional anymore. The Packaging and Packaging Waste Regulation (PPWR) targets are climbing fast across Europe, and packaging that doesn't keep pace will get left behind.

At LUXE PACK Monaco 2026, Eastman is hosting two seminars exploring practical approaches to PPWR compliance and the future of circular PET in Europe. The sessions will explore the latest regulatory developments and the urgent need for innovative, complementary approaches to circular materials for beauty packaging. They will also show how brands can advance sustainability without compromising quality or performance.

Join us to address the industry’s most pressing challenges. Attendees will gain science-based insights, practical solutions and real-world examples to help move their packaging strategies forward and turn regulatory momentum into action.

Choose one or both seminars below and reserve your preferred session.*

*Only 10 spots are available per session.

Presented by: Matthias De Vel, group leader, EMEA technology at Eastman Details Your rPET is about to change color, and you won't see it coming until it's too late. Sweden's recycling system is already showing early warning signs of yellowing and clarity loss, a preview of what's ahead across Europe as PPWR targets rise. Join Eastman to see how our RecyPET digital twin predicts the exact moment your PET stream needs a refresh before your packaging shows it. Learn how tools like CosmetoPack® are proving that digital collaboration across brands, converters and suppliers is how this industry gets ahead of the curve together. Register here

Presented by: Sofie Vergucht, EMEA circular policy manager, EMEA technology at Eastman Details Color cosmetics face a double bind under PPWR. Small, complex packaging routinely defeats sorting systems, while rushing into Grade A recycling risks a cheap, stripped-down look. This session unpacks the real recyclability killers, from sorting failures to the Grade A paradox, and shows what’s possible when brands, converters and suppliers design together. See different case studies that show the move into a 100% recycled, mono-material structure that kept its premium feel and achieved Grade A. Register here

H2 Jelly Beans Jujubes Lollipop

Brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing. Sugar plum candy canes liquorice soufflé jelly bear claw dragée pie candy canes. Dessert marzipan cookie toffee cheesecake muffin jelly beans tart powder. Cake jelly jelly-o liquorice.

Seminar 2: A technical blueprint for color cosmetics

• Time: Sept. 28 at 3–3:30p.m. | Sept. 29 at 10:30 a.m. and 2–2:30p.m.
• Location: Eastman meeting room, Grimaldi Forum