Eastman unveils the results of the 2021 Global Bed Sheet Study and reveals how brands are finding success in the post-pandemic bedding market.
For more information about Naia™ Renew sustainable fibers for Home Textiles visit naia.eastman.com/bedding or contact an Eastman account representative [email protected].
Research methodology: Eastman’s 2021 Global Home Textiles Study was conducted online with 3,000 women and men ages 20–60 in the U.S., China, and Europe (UK/Germany/Spain mix). Respondents were primary purchasers of bed sheets for their households and representative of each country’s national population within quotas.
Submit the following form to download your report and access key insights on consumer purchase behaviors within the global bed sheet market.
A good night’s sleep is more important than ever to our overall health and well-being. However, big satisfaction gaps exist among consumers. The growing importance of sleep quality and the emergence of sustainability as a value driver are creating opportunities for both established brands and new entrants in the global bed sheet market. Eastman Naia™ unveils the results of our 2021 global Bed Sheet Study to help brands find success in the post-pandemic bedding market.
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Submit the following form to download Eastman's consumer insights report and access key data driving consumer purchase behaviors within the global bed sheet market.