How to win big with a recycling challenge.
Sporting event attendees generate about 39 million pounds of trash every year in the U.S., according to the U.S. Environmental Protection Agency. You can think of that as a lot of waste — or tons of potential. At Eastman, we created a way to turn that potential into a recycling world record.
In the fall of 2022, we issued an epic challenge to Tennessee Volunteer fans, Neyland Stadium concessions and other vendors. We called on them to recycle every piece of plastic, aluminum and paper product (plus behind-the-scenes cardboard, pallets and food waste) used on campus on a single game day.
In the fall of 2022, we issued an epic challenge to Tennessee Volunteer fans, Neyland Stadium concessions and other vendors. We called on them to recycle every piece of plastic, aluminum and paper product (plus behind-the-scenes cardboard, pallets and food waste) used on campus on a single game day. |
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Fill out our form to open the playbook we used to achieve the recycling record (and generate a lot of positive press). We share insights on collaboration, communication, logistics and recycling technologies — so you can see the potential for your brand, university or sports organization to win big with recycling.
How to win big with a recycling challenge
Sporting event attendees generate about 39 million pounds of trash every year in the U.S., according to the U.S. Environmental Protection Agency. You can think of that as a lot of waste — or tons of potential. At Eastman, we created a way to turn that potential into a recycling world record.
Body brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing.
Learn more >Body brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing.
Learn more >Body brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing.
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H3 Muffin croissant fruitcake candy cake.
Gingerbread oat cake powder carrot cake. Lemon drops pie icing. Cotton candy jelly halvah sesame snaps jelly powder danish. Pie sweet roll cake lollipop cake. Icing pie dragée gummies jelly soufflé carrot cake chupa chups chocolate.
Button TextH2 Oat cake toffee chocolate sweet
H3 Muffin croissant fruitcake candy cake.
Gingerbread oat cake powder carrot cake. Lemon drops pie icing. Cotton candy jelly halvah sesame snaps jelly powder danish. Pie sweet roll cake lollipop cake. Icing pie dragée gummies jelly soufflé carrot cake chupa chups chocolate.
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H3 Topping oat cake fruitcake dragée sesame snaps sweet roll sesame snaps sesame snaps icing. Caramels candy canes chocolate bar.
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