Consumers weigh in on why loungewear is here to stay.
Without a doubt, the global pandemic has changed the way we dress. More than ever, customers are committed to comfortable fashions—in and outside the home. Today’s loungewear needs to be cozy, stylish, and versatile enough to wear at home, work, and play.
In a recent study by Naia™ from Eastman, we asked consumers across two continents what they think about quality and sustainability and where they plan to sport their most comfortable clothes.
Submit the following form to download our Loungewear Consumer Insights Report:
A good night’s sleep is more important than ever to our overall health and well-being. However, big satisfaction gaps exist among consumers. The growing importance of sleep quality and the emergence of sustainability as a value driver are creating opportunities for both established brands and new entrants in the global bed sheet market. Eastman Naia™ unveils the results of our 2021 global Bed Sheet Study to help brands find success in the post-pandemic bedding market.
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Submit the following form to download Eastman's consumer insights report and access key data driving consumer purchase behaviors within the global bed sheet market.