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Celebrating a record-breaking victory for recycling
In 2022, in partnership with the University of Tennessee’s Good Sports Always Give Back program, we set a world record for recycling with 38,452 pounds.
This year, we challenged the University of Michigan to go head-to-head. On Sept. 23, fans at each stadium — Neyland Stadium and The Big House — competed to see who could recycle the most game day waste in one day.
Thanks to the incredible support of fans, the University of Tennessee and Eastman successfully defended and broke our 2022 record, recycling 44,950 pounds of game day waste.
Our record-breaking achievement includes recycling plastic, aluminum, paper products, cardboard, wooden pallets, composting and food donations. By reusing and recycling these materials, we're making a significant impact by keeping them out of landfills and creating a greener, cleaner future.
Joining forces for a cleaner tomorrow
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Fans from Tennessee and Michigan helped divert a combined total of 85,211 pounds of game day waste from going to the landfill, demonstrating the power of unity and environmental responsibility. Between Michigan and Tennessee, 200,000+ people came together to think about recycling game day waste, making a massive impact on our planet. |
Empower your events with sustainability
Are you ready to make a positive impact on your organization's events and create a more sustainable future? The success of our 2023 recycling campaign in partnership the University of Tennessee is a testament to the power of collective action. We invite you to join the sustainability movement and implement similar initiatives at your own events.
By adopting the principles and strategies behind our campaign, you can reduce your environmental impact while fostering a culture of sustainable responsibility.
Through Eastman’s recycling record playbook, you can discover the strategies that led to our record-breaking achievement and tips for generating positive media attention. Learn insights on collaboration, communication, logistics and recycling technologies, and see how your brand, university or sports organization can also strike gold with recycling.
Turn waste into victory. Get the playbook today!
Good sports always give back — to the environment.
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As a founding partner of the University of Tennessee’s Good Sports Always Give Back program, Eastman gave UT football fans in Knoxville a glimpse into the next generation of recycling. |
The plastic that fans recycled at the games was sent to Kingsport, Tennessee, at Eastman’s headquarters to be recycled via the company's molecular recycling technologies. As a thank you for recycling, fans who registered online received a commemorative Eastman Tritan™ Renew bottle. Thanks to the fans’ commitment to recycling cups and bottles at Neyland Stadium, Eastman made more materials for reusable items like the 100-year commemorative CamelBak Power T bottle.
Traditional mechanical recycling (the curbside recycling we’re all familiar with) is great when it can be used. But there are hundreds of different types of plastic, and mechanical recycling is limited in the types of plastic it can recycle. Only 12% of the 260 million metric tons of plastic waste collected annually, around 31.2 million metric tons, gets mechanically recycled. The rest ends up in landfills, incinerators or the environment. Molecular recycling is a next-generation recycling innovation that can recycle almost any kind of plastic — making it a critical element for solving the global challenge of plastic waste.
About Good Sports Always Give Back
Since 1993, Eastman, along with supporting partners Food City, Tennessee Recycling and Waste Connections, has called on the Big Orange faithful to deposit their plastic PET cups and bottles into orange recycling bins located throughout Neyland Stadium.
Revolutionizing recycling is not a dream. We are making it a reality and showing the world what’s possible.
East Tennessee is at the forefront of molecular recycling. Eastman has already recycled millions of pounds of plastic with its molecular recycling technologies and is rapidly expanding this recycling innovation with some of the world’s leading brands — including Procter & Gamble, Stanley Black & Decker, Nalgene, and LVMH — now using Eastman Renew materials.
Eastman is investing $250 million to build the world’s largest plastic-to-plastic molecular recycling facility in Kingsport, Tennessee. The facility will use more than 110,000 metric tons of plastic waste as raw material with a very high efficiency rate. That’s enough plastic to fill Neyland Stadium with the equivalent of 11 billion single-use water bottles, 790 million polyester T-shirts or 2.7 billion shampoo bottles. We will create value from plastics that can’t be recycled today, diverting them from landfills, incinerators or ending up in our environment. They can be renewed over and over again without degradation in quality and with no compromise in performance — and operate with 20%–30% lower carbon emissions compared to manufacturing processes that use fossil-based resources such as coal or oil.
Body brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing.
Learn more >Body brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing.
Learn more >Body brownie sesame snaps candy canes. Wafer muffin powder chocolate bear claw bonbon pastry. Topping caramels carrot cake marshmallow soufflé icing.
Learn more >H2 Oat cake toffee chocolate sweet
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Button TextH2 Oat cake toffee chocolate sweet
H3 Muffin croissant fruitcake candy cake.
Gingerbread oat cake powder carrot cake. Lemon drops pie icing. Cotton candy jelly halvah sesame snaps jelly powder danish. Pie sweet roll cake lollipop cake. Icing pie dragée gummies jelly soufflé carrot cake chupa chups chocolate.
Button TextClick the following to learn more about the official world record.
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